Back at the Hive began working with The First Presbyterian Church of Burlingame, a congregation over 5 decades 'young,' in 2018. The organization was going through a significant transformation, and needed new branding that could reflect the current character of the organization while looking toward the future. We conducted an in-depth community survey project, and worked with the Communications and NextGen teams to develop branding that did just that.
The priorities for the new branding were that it include their NextGen palette, focus on the older long-standing community members (the Greatest Generation) as well as the future of the congregation, the next generation or NextGen.
Color and Pattern Inspiration