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Brand Identity.
 

Back at the Hive began working with The First Presbyterian Church of Burlingame, a congregation over 5 decades 'young,' in 2018.  The organization was going through a significant transformation, and needed new branding that could reflect the current character of the organization while looking toward the future.  We conducted an in-depth community survey project, and worked with the Communications and NextGen teams to develop branding  that did just that. 

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The priorities for the new branding were that it include their NextGen palette, focus on the older long-standing community members (the Greatest Generation) as well as the future of the congregation, the next generation or NextGen.